You might be wondering why this is important. The current trend is for yellowed and faded photographs because it is vintage looking. That may be cool for your snapshots on Instagram but do you really want to look back 20 years from now and think, “Wow, that was cheesy”? Trendy sometimes is fun but it rarely has long-term appeal.
We are fanatical about understanding how each of our cameras captures color and we go through elaborate behind the scenes calibration to make sure that we can deliver perfect, rich and beautiful color. As artists, we understand color and how important it is to portray it correctly for each image.